Story Time is a non-profit whose mission is to empower students in Southeast Africa by removing barriers to education and inspiring community partnerships. When you work with Story Time, you become a part of a global network of storytellers; you become what we like to call a Co-Author. We believe that everyone has a valuable story to tell and that sharing these stories creates a more connected world where everyone belongs. By becoming a part of the story as a volunteer, you and your fellow Co-Authors bring the world one step closer to this vision.
We are currently looking to expand in many exciting ways and we are looking for a volunteer Digital Media Strategist to join our team.
Details:
The Digital Media Strategist will work with the Business Development and Event Coordinator to shape campaign assets with analytic insights, and optimize for opportunities to enhance online fundraising campaigns. You will also be responsible for creating content and engaging new audiences via organic campaigns to support brand awareness, audience and engagement growth goals. The ideal candidate for this position will be comfortable with devising new social media strategies and relating a structured plan to the rest of the Story Time team, letting each department know how they can and should contribute to positive outcomes.
Responsibilities:
- Strategize and execute multi-channel digital campaigns to build and engage audiences that support Story Time’s objectives.
- Advocate for audiences, helping Story Time to interpret metrics to improve user experiences across all digital touch points.
- Help us turn analytics and insights into action by bridging the gap between what we believe, what we know and what we should do as a result.
- Recommend actions to maximize campaign impact and improve user experience.
- Own and manage content editorial calendar and ensure brand consistency of messages across various networks.
- Create timely and engaging content optimized for platform use and intended audience across owned channels including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest.
- Monitor, analyze and report social media performance on weekly/monthly basis for successes and make recommendations for new opportunities.
- Build and nurture communities, and actively communicate and interact with our followers to increase their brand engagement in real-time.
- Build and manage relationships with influencers that drive content creation and brand awareness.
- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
- Assist in the promotion of fundraising campaigns.
The skills you need to excel in this position include:
- A combination right- and left-brain thinker, who appreciates analytics as much as the creative process and brand strategy.
- Experience collaborating with creative and technical minds to elevate deliverables.
- Proven success in optimizing performance through effective use of analytics.
- Minimum of 2 years digital strategy experience, working with integrated digital campaigns across social, search, email and web properties.
- High Proficiency using but not limited to Facebook, LinkedIn, Instagram, Twitter, YouTube, Pinterest, blogging, review sites and more.
- Proficiency in using Salesforce preferred.
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strong, professional written and verbal communication skills with an attention to detail.
- Strategic content creation and excellent writing skills, particularly as it relates to SEO.
- Ability to work independently and in a team environment.
- Exceptional time management skills.
- Ability to work remotely (and at the Twin Cities office 1-2 times per week if located in the Twin Cities).
If you're interested, please submit a cover letter and resume to apply@storytimeedu.org.
