Raising awareness is a shared responsibility of the Board, Executive Director, staff, and volunteers. The Awareness Committee Lead does not carry sole responsibility for marketing, communications, or social media execution. Instead, this role focuses on coordination, message alignment, and prioritization, helping ensure the organization’s voice is clear, consistent, and sustainable given current capacity.
Key Responsibilities
Awareness Strategy & Oversight
Support the Board and Executive Director in advancing board-approved awareness goals (e.g., visibility, community engagement, donor and volunteer interest)
Translate annual awareness priorities into clear, achievable committee focus areas (e.g., social media presence, storytelling, campaigns, newsletters)
Maintain visibility into ongoing and planned awareness activities to identify gaps, overlaps, or capacity constraints early
Awareness Committee Leadership
Lead and facilitate a small Awareness Committee, ensuring members:
Understand organizational messaging, audiences, and tone
Have clear roles and manageable contributions (e.g., content ideas, drafting, scheduling, amplification)
Participate in ways aligned with their skills, interest, and availability
Foster a culture of creativity, collaboration, and shared responsibility
Recruit committee members or short-term volunteers as needed (e.g., content creators, designers, writers)
Partnership with the Executive Director
Hold regular check-ins with the Executive Director to:
Align on key messages, priorities, and timing
Coordinate awareness efforts with fundraising, events, and programs
Surface capacity constraints or trade-offs early
Serve as a thought partner and connector
Message Alignment & Course Correction
Help ensure messaging remains consistent, accurate, and aligned with organizational values and strategy
Monitor overall awareness efforts at a high level (e.g., cadence, reach, engagement trends) using simple, accessible indicators
Elevate risks such as overcommitment, misalignment, or inconsistent messaging early
Support timely adjustments to plans or focus when assumptions change
Board Communication
Provide brief, periodic updates to the Board focused on:
Awareness priorities and momentum
Key insights or learnings
Support or participation needed from Board members
Reinforce that awareness and visibility are shared responsibilities
Ensure relevant materials or learnings are documented in shared systems when appropriate
What Success Looks Like
The organization’s message is clear, consistent, and recognizable
Awareness efforts feel focused and achievable, not scattered
Volunteers know how and where they can contribute
Awareness activities support (rather than compete with) events and fundraising
The Executive Director and Board feel aligned and informed
Time Commitment (Estimated)
In addition to Board Member expectations:
3–5 hours per month, on average
Committee meeting: ~1–1.5 hours/month
ED check-ins: ~1 hour every other month
Coordination, review, and follow-up: ~1–2 hours/month
Additional time during campaigns or major initiatives (clearly defined in advance)
A minimum one-year commitment to the Awareness Committee Lead role
Skills & Experience We’re Looking For
Experience with marketing, communications, social media, content creation, storytelling, or brand-building (professional or volunteer)
Ability to lead volunteers through clarity, encouragement, and shared purpose
Strong communication and facilitation skills
Strategic mindset with the ability to prioritize and simplify
Reliable and follow-through oriented; able to keep efforts moving without overextending capacity
