ORGANIZATION: Open Your Heart to the Hungry & Homeless
WEBSITE: https://oyh.org/
Established: 1986 Number of Employees: 0-5
Mission Statement: Since 1986, Open Your Heart to the Hungry and Homeless has worked to ensure every Minnesotan is free from hunger and homelessness. By partnering with organizations serving those in need, we grow donor engagement and raise awareness to provide Minnesotans with access to life’s most basic necessities: food, shelter, and safety.
Organization’s Challenge:
Open Your Heart to the Hungry and Homeless (OYH) is seeking support with building standard branding guidelines. Their two-person staff consists of an executive director and development/communications specialist who was hired in October 2025. Staff have strong communication skills and access to Canva for content creation. Beyond the logo, OYH does not have standard brand guidelines around things like font, design, or color. They want to develop these standards so that their communications have a consistent appearance across various audience touchpoints (social media, donor acknowledgment letters, CRM, etc). Developing customizable templates for standard social media posts such as sharing community partners’ volunteer opportunities will also help them work efficiently. With branding support, OYH will be able to better capture audiences’ attention and establish a clearer visual identity.
Potential Deliverable(s):
1. Brand Guidelines
2. Creative Toolkit
3. Digital Toolkit with templates
Requested Volunteer Skill
Sets:
Branding Strategist, Graphic Design, Digital Marketing, Content Management
These spots are for 2-3 Pro Bono Consultants - Pro bono consultants give their time and expertise to the challenge, supporting the nonprofit and team in finding a solution and working toward the agreed-upon deliverable.
