ORGANIZATION: Leaders of Today and Tomorrow
WEBSITE: https://www.wearelott.org/
Established: 2022 Number of Employees: 0-volunteer run
Mission Statement: Ignite women to lead with confidence.
Organization’s Challenge:
Leaders of Today and Tomorrow (LOTT) is seeking support with establishing brand standards. They are a volunteer-run nonprofit that offers leadership development, mentoring, and community-building opportunities to women and gender non-conforming individuals. As they implement a new strategic plan, one of their highest priorities is brand recognition. They have done some work in this area, including a draft of a brand guidelines document and one-off social media graphics in Canva, but limited volunteer capacity and marketing experience have made building consistent branding templates difficult. LOTT seeks expertise refining and finalizing their current brand guidelines along with setting up a Canva branding toolkit: beyond their standard colors and logo, insights around things like fonts, headings, overall tone, and image style would be beneficial. Additional support in creating reusable Canva templates for social media posts and flyers to use with key annual campaigns and ongoing volunteer recruitment would add value to their marketing efforts.
Potential Deliverable(s):
1. Updated branding guidelines
2. Branding toolkit in Canva
3. Reusable social media templates in Canva
Requested Volunteer Skill
Sets:
Branding Strategy,
Graphic Design, Content Strategy
These spots are for 2-3 Pro Bono Consultants - Pro bono consultants give their time and expertise to the challenge, supporting the nonprofit and team in finding a solution and working toward the agreed-upon deliverable.
