Organization: FamilyWise
Website: www.familywiseservices.org
Established: 1976 Number of Employees: up to 50
Mission Statement: To strengthen families by promoting the safety, stability, and wellbeing of children.
Organization’s Challenge:
FamilyWise Services is seeking marketing strategy recommendations for reaching new audiences in greater Minnesota and the Twin Cities metro. They are a statewide organization whose marketing efforts are led by two staff: a Chief Development Officer who leads agency messaging and a Communications Coordinator who leads implementation. They currently spend most of their time tailoring content to people already engaged with them, such as supporter newsletters. They are also engaging board members in a marketing committee to think through other digital marketing methods (such as using video rather than text or stock photos). FamilyWise seeks expertise around how to expand brand awareness to both prospective participants and supporters. They feel confident in their branding and key messaging but would like to see more name recognition among the public and a wider statewide reach. Creating a 2027 marketing plan with metrics for increasing engagement locally and across the state will move them closer to this goal.
Potential Deliverable(s):
1. 2027 marketing plan framework with trackable success metrics
2. Marketing Strategy for reaching new supporters & participants
- Could be inclusive of: Collateral templates/recommendations, key messaging, etc.
Requested Volunteer Skill Sets:
Marketing Strategist, Communications, Project Management, Communications
These spots are for 2-3 Pro Bono Consultants - Pro bono consultants give their time and expertise to the challenge, supporting the nonprofit and team in finding a solution and working toward the agreed-upon deliverable.
